When you’re a makeup artist, every new product spells both excitement and scrutiny. This month, I went all out, splurging a ...

Liberal comedian Suzanne Lambert kicked off the trend with a video making fun of what she believed “ MAGA girlies ” looked ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Looking for the best blush for mature skin? We asked beauty experts and makeup artists to break down their top picks, and ...

You may have been using a tried and tested makeup routine for decades now, but according to experts, what worked for you in ...

On January 7, TikTok user Lauren Avery posted a video in which she washed off her professionally done makeup 20 minutes ...

Eye shadow is one of the biggest beauty trends for fall 2025, if the runways are any indication. It had a starring role at ...

I’ve spent years mixing a dozen shades on set to create that perfectly balanced tone — until now,” the beauty mogul wrote on ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

The Substance' and 'Wicked' lead 2025 Makeup and Hairstylist Awards winners. See the complete list of winners.

There are more options than ever before on the market, and luckily, we’ve done our due diligence testing and trying a variety of products as well as consulting experts like makeup artists to ...