Behind Cadillac’s first campaign with new ad agency and its approach to EV marketing
As Cadillac marketers began working with 72andSunny last year, the General Motors brand and its new agency began focusing on ...
GM reports 2025 pretax profit of $14.9 billion; takes $4 billion charge on China struggles
GM finally made EVs "variable profit positive," meaning the EVs revenue cover the costs to make them. Here are the goals for 2025.