Meta announced that it will start testing advertisements on its Threads microblogging service with select businesses in the United States and Japan, according to a blog post on Friday. TakeAway Points: Meta will start testing advertisements on its Threads microblogging service with a select group of businesses in the United States and Japan.

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits over 300 million monthly active users. During early testing starting Friday,

In its year-and-a-half of existence, one of the things that’s set Threads apart from Meta’s other apps is that the service has been entirely free of the advertising that fills up just about every corner of Facebook and Instagram.