The rapper’s overall streams on Spotify increased by nearly 175 percent, with the award-winning diss track seeing the largest jump.

Lamar performed a segment of the "Not Like Us" diss track during his Super Bowl halftime show, including some of the most scathing lyrics directed at Drake, like “Say, Drake, I hear you like 'em young" and "tryna strike a chord,

After sweeping the Grammys on Sunday, Lamar’s ubiquitous Drake diss could be the centerpiece of the halftime show. That, it bears mentioning, is pretty strange.