Honesty is the best policy, especially in the world of market research. When survey respondents bend the truth, flat-out lie ...

The fully AI-generated ad will replace the original ‘Holidays Are Coming’ on UK TV screens this festive season with Coca-Cola ...

Burberry has blamed “inconsistent brand execution” and moving “too far from its core” for what it describes as “disappointing ...

Continuing to invest in its brands has paid off for Premier Foods, which is seeing signs shoppers are willing to pay a ...

The second festive outing created by agency Saatchi & Saatchi and soundtracked to ‘Sonnet’ by Richard Ashcroft, the ad is ...

O2 has created AI grandma Daisy to tackle scammers and boost awareness of the brand’s fraud prevention technology.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Michelle Anderson is finding major strategic benefits to using AI on a daily basis in her role leading marketing at leisure ...

The campaign and wider repositioning are designed to make the brand “experience-led”, which Balaji defines as “the brand ...

Beer as a category has been seduced by demographic demons warning, “the new generation don’t drink beer” or “women don’t ...

If you found yourself travelling the byways of Northern England in the late 19th century you might have passed him. Wrapped ...

Disney says it wanted to “create something new” this Christmas, so is moving away from the story of Lola, which it has told ...