Samsung on Wednesday announced the latest additions to its Galaxy S flagship smartphone line at the company's annual Samsung Unpacked 2025. As suspected,

All the major updates at Samsung Galaxy Unpacked 2025, including first looks at the Galaxy S25 series and the latest in AI and wearables.

At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

Samsung debuted the Galaxy S25, S25+, and S25 Ultra at its Galaxy Unpacked conference, though we still have yet to see its AR glasses.

Unpacked conference is here, and we've got our hands in all the announcements the company is set to reveal today. And it seems that Samsung is extra excited about this year's lineup: Not only did the company announce Unpacked details during its CES press conference,

Samsung unveiled its latest Galaxy S25 series of phones with an array of AI features. The modest hardware updates in these flagship phones show a growing emphasis on internal capabilities over external design.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Here's everything you need to know about today's Samsung Unpacked, including how to watch, the latest rumors, and so much more.

Galaxy Unpacked event is about to be underway. We'll likely get a lot of what you might expect — more AI and the new Galaxy S25 lineup of phones to name a couple — but there might also be some big splashes.

The Galaxy S25 Ultra is the star of this current phase with an offer that outshines not only its Galaxy S25 and S25+ siblings but even gives the iPhone 16 Pro a run for its money. While Apple’s flagship 512GB model sits at $1299,

With the Samsung Galaxy S25 Ultra, we might have finally passed the rubicon where even I, a professional tech writer, can't really muster a reason why anyone with a somewhat recent Android phone would need to upgrade to this device.