After yet another fire broke out in Los Angeles, images circulating on social media suggested the iconic landmark had gone up in flames.

Viral AI images falsely showing the Hollywood sign ablaze sparked panic, highlighting the dangers of fake news.

A Jan. 8 Threads post (direct link, archive link) appears to show flames surrounding a Los Angeles landmark. “The Hollywood sign is (sic) LA is now covered by fire,” text in the image reads.

The century-old landmark remains untouched by ongoing wildfires in Los Angeles County, despite claims on social media.

Social media users have been sharing fake images of the Hollywood sign burning as deadly wildfires raged across Los Angeles, but the famous landmark was not impacted, according to witnesses.

The Sunset Fire started as a brush fire in Los Angeles' Hollywood Hills amid windstorm conditions. By mid-Thursday morning, the fire was stopped, an official said.

Fires in Los Angeles threaten the iconic Hollywood sign. Thousands of firefighters are battling the flames tirelessly, but the Santa Ana winds are making their job incredibly difficult.

Two weeks after leaving the White House, former President Joe Biden has signed with the powerful Hollywood talent agency CAA.