The age ranges and birth years for Gen Z, Gen Alpha, and Gen Beta—along with Millennials—are getting clearer (so we can all ...

Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Kanye West and wife Bianca Censori's love is still going strong as the couple enters their third year of marriage. The rapper ...

Navigating the whirlwind of Gen Alpha trends can feel perplexing, but it holds the key to deeper connections with your teen.

Millennials are now the relatable aunties and uncles of the digital age. Gen Beta has arrived (starting 2025) and with that, ...

By familiarizing themselves with Gen Alpha's perspectives and values, leaders can prepare their organizations to adapt to and ...

As Gen Alpha continues to build its digital presence, brands have an opportunity to play a meaningful role in empowering them to make decisions with the digital stewardship of their parents and ...

DEX is key to employee satisfaction, getting work done with less friction, and being able to enjoy a more balanced life.

Gen Phoenix and Coach will share the stage at CES 2025 to showcase the fruits of their collaborative labor in the sustainable ...

If you are a new generation, it is essential to stay up to date with the latest Gen Alpha slang words. Check out the latest ...

Just when you'd got a handle on Millennials, Gen Alpha emerges as the next demo to hit with trite stereotypes.

Discover how Chinese start-up DeepSeek's AI innovation on a budget may impact the Gen AI capex and SMH index vulnerability to ...