Wetzel's Pretzels is experiencing record growth outside of malls, emphasizing high-traffic spots and food trucks. The brand is focusing on both domestic and international expansion as well as menu ...

Wetzel’s Pretzels (Wetzel’s), the nation’s fun-loving pretzel brand, twisted a complete year in 2024, reflecting on unprecedented growth, innovation, and the brand’s 30th-anniversary celebration. In ...

Wetzel’s Pretzels is heating up mobile sales with a new rewards application that enables users to earn loyalty credit for each item they purchase and send friends virtual gift cards ...