In shades of blue, green, and purple ... How Color Temperature Relates to Warm and Cool Colors Color temperature is defined as a scale that measures how warm or cool a light from a source is.

We’ve all been there, swabbing and swatching away in the makeup aisle only to somehow leave with the wrong bottle. But one ...

Olive complexions with their yellowish (a.k.a. golden)undertones also fall into the warm category ... Cooler tones look fantastic in charcoal, cool blues, and violet, says Theodora.

A store’s lighting can have a major impact on customers’ state of mind and their propensity to buy. Shoppers tend to pay more ...