As micro-trend fatigue sets in, brands will need to align with cultural moods in ways that feel authentic. Here are the vibes ...

Listen: Sound of a meteorite hitting Earth captured for first time Metallica’s James Hetfield names who he deems the “master craftsman at lyrics” – and it’s not a metal musician Reduce ...

They are not necessarily defining facts, actions or processes or at all. Rather, they are finding names for what a younger cohort calls vibes, aesthetics or microtrends – capturing a feeling, rather ...