The martech RFP process is long, complex and often flawed. Focus on these key areas to make smarter technology choices. The ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

In the past 12 months, the line between fitness and fashion has grown increasingly blurred. While the Gorpcore trend laid the foundation for performance-focused garments, the recent renewed interest ...

Private equity investors may finally get the transparency and performance reporting that they want with a new ILPA performance and an update of the organization's reporting templates released Jan. 22.

Search Engine Land » PPC » 5 ways to get the most from Performance Max in 2025 Chat with SearchBot Please note that your conversations will be recorded. Since its introduction in 2021 ...

Performance measures must align with portfolio use and features. Avoid Sharpe and similar ratios due to flaws; consider alternatives like trimmed alpha, median returns, and value at risk. CAGR is ...

Mazda’s perennial roadster has to make its customary appearance on this list, simply because it’s always going to set the benchmark. Is the MX-5 everyone’s cup of tea? No, and you can tell ...

It doesn’t matter whether you need clear, minimalistic email templates or bold eclectic designs ... Including a video element into your email campaign can double your campaign performance. It is one ...

Streamline your presentation slideshow—and keep it consistent with the UB brand guidelines—by starting with one of our PowerPoint templates. Looking to include general information on some of the ...

Startup free, open-source, and premium-quality startup website template for Next.js comes with everything you need to launch a startup, business, or SaaS website, including all essential sections, ...