The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

The University of Kentucky’s Estate Whiskey Alliance® (EWA) is launching a first-of-its-kind program that authenticates ...

De’Aaron Fox and Curry Brand are releasing a new 'Lexington' colorway that pays homage to his University of Kentucky roots.

San Antonio Spurs guard De'Aaron Fox's first signature basketball shoe is paying homage to the Kentucky Wildcats with the ...

A new certification program for estate distillation — a rising trend in the whiskey world — was introduced Tuesday by the ...

Despite the wait and three seasons without an appearance, OU basketball has its opponent for the first round of March Madness ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

SportsLine's model has nailed 20 first-round upsets by double-digit seeds and revealed its NCAA Tournament bracket 2025 ...

Jerry Palm projects the winner of the SEC Tournament will join Auburn, Duke and Houston as the fourth No. 1 seed ...

The conference could break the record for most teams in one NCAA tournament after a historic season of success.

Collin Chandler, Trent Noah and Travis Perry have grown as players over the course of Kentucky’s season. They could be ...

The NCAA Tournament tips off this week. First-round upsets and destroyed brackets are a guarantee. While the next few days are spent hopelessly trying to project the biggest shockers of March Madness, ...