New Zealand wants to attract more Aussie visitors with a new advertising blitz, but its catchphrase has backfired.

New Zealand’s latest tourism campaign, titled ‘Everyone Must Go!’, has sparked backlash.

The timing of the campaign has many complaining that the slogan is tone deaf – and references bathroom activities.

Critics have downplayed the campaign's slogan, with some saying it sounds like a discount store promotion or even a public ...

Posters using the slogan "everyone must go" were intended to attract more Australians to visit, but has since been labelled ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Justin Martell recently became the first known American to step foot inside the secretive nation since the onset of the ...

A new campaign by the New Zealand government to attract Aussie tourists has led to mockery on both sides of the ditch. The ...

A new $500,000 tourism campaign aimed to get Aussies visiting New Zealand has been mocked for its simple three-word slogan.

New Zealand’s new $500,000 tourism campaign to try and lure Aussies across the ditch is being mocked for its three-word ...

New Zealand's new tourism campaign aimed at Australians, 'Everyone must go!' faces local backlash as the nation grapples with ...