“The Sephora Kid trend is a real phenomenon,” said Dr ... and making a beeline for trendy and pricey skincare brands, such as Drunk Elephant, Glow Recipe and Laneige, that are hyped up ...

Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

Sales Calendar Beauty Insider Sales Other Ways to Save When Is the Next Sephora Sale? While there isn’t a sitewide sale ...

Shopping at Sephora on a budget is totally possible thanks to The Ordinary. Board-certified dermatologist and assistant clinical professor of dermatology at Mount Sinai School of Medicine ...

The term ‘Sephora Kid’ first grew in popularity on social ... An example of expansion in this market is the consistent increase of skincare brands launching to serve those younger than thirteen.