Sephora playing host to skin care and makeup-obsessed tweens and young teens on their special days is the latest trend in the Gen Alpha-led “Sephora kid” mania, a trend that sees preteens spending ...

Sales Calendar Beauty Insider Sales Other Ways to Save When Is the Next Sephora Sale? While there isn’t a sitewide sale ...

As a kid, my brother ... women athletes, Sephora has partnered with Unrivaled, a new player-owned league that keeps players ...

OTB is the acronym for "Only The Brave" founded by Renzo Rosso, an Italian holding that controls the fashion brands Diesel, ...

Lululemon CEO Calvin McDonald plans to double the business, again, despite growing competition than from upstart athleisure ...

The term ‘Sephora Kid’ first grew in popularity on social ... An example of expansion in this market is the consistent increase of skincare brands launching to serve those younger than thirteen.

Last year, four beauty brands—e.l.f., Dove ... family and grew up thinking of the Super Bowl as a holiday. As a kid, my brother and I painted our faces if our team was playing and my dad ...