The video game licensing deal may serve as a blueprint for schools on how to generate more compensation for their athletes ...

The No. 1 UCLA Bruins will face the No. 6 USC Trojans in a primetime California showdown with first place in the Big Ten on ...

Coastal Carolina University unveils its top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which ...

Atwater Capital, a PE firm that invested in a $100 million raise for a new volleyball league, aims to close the valuation gap ...

Champlain College Lily Kroese of Medina was named to the Champlain College President’s List for the Fall 2024 semester with a ...

In today’s digital age, a strong social media presence is more than just a way to post highlights—it’s a critical tool for marketing, branding, and fan engagement. As Clemson baseball gears up for its ...

UTRGV students unveil their top 5 and bottom 5 for the 2025 USA TODAY Ad Meter Marketing Spotlight. See which Super Bowl ads ...

Back in September last year, the Colorado two-way star reportedly collaborated with NerdWallet in a deal that will allocate ...

The last sport to move through the program was women’s wrestling, which was approved last month to be the NCAA's 91st ...

Fifteen Hiram College sport management undergraduate students and two Hiram faculty members recently had the experience of a ...

Have you noticed? College to the pros, we are in the midst of a revolution in sports, and it has only just begun. Let us count the ways ...

Retired Navy captain Bob Carey argues that President Donald Trump, his rducation secretary nominee Linda McMahon and the ...