X, was once a priority platform for players who wanted to have a public voice, but it has a growing number of competitiors ...

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Brands that are willing to stay agile and adapt to these evolving trends will have an opportunity to capture attention and ...

As social media grows in popularity, so do the opportunities for businesses to promote their products and services on a ...

Social media’s perpetuation of unrealistic beauty standards fuels cosmetic surgeries. Discover the psychological impact of this trend and what we can do to promote body positivity.

In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...

Your social-media profile can be wiped out overnight—your email can’t. In case the constant back-and-forth 2025 TikTok ban ...

13 and Sept. 27, 2024. In total, participants included 4,044 consumers, 900 full-time social media practitioners and 322 marketing leaders from across businesses. There isn’t a one-size fits all ...

Singapore will issue foreign interference and fake news laws should there be social media manipulation during the 2025 ...

With a great ability to mobilise opinions comes the risk of running into controversies. That has been the case of Ranveer Allahbadia.

Factor Communications, writes on why brands must navigate diverse cultural landscapes to achieve global recognition ...