An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night ...

If you want to keep customers on your site and drive purchases, one marketing strategy could be your game-changer.

Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of social media has only made this easier. Now, e-commerce website Strike Digital ...

ByteDance, the parent company of Tiktok, has released the 'Goku' family of video foundation models, which generates Tiktok-style videos from text prompts.

The ad was graded as an “A” by the Kellogg students and place 9 th on AdMeter. It also made iSpot Tv’s list of the most ...

See the full lineup of 50 brands advertising during the 2025 Super Bowl, including top snack, beer, and tech commercials. Get ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for ...

HOLYOKE — Wearing gloves, Kyle Harrington watches results appear from an analysis of a drug sample. Harrington points to graphs on a computer screen that lead her to conclude the sample ...

Social media platforms in Canada are hosting hundreds of ads from scam artists pretending to be news publishers, while suppressing authentic news content.

“This was a terrible triple homicide that occurred last night related to domestic violence,” Mayor Steven Fulop said in a social media post. Fulop said the children were ages 5 and 9. A man ...