India has become a major player in AR innovation, with developers and creators using the technology not just for entertainment but as a form of creative and cultural expression. Bobby Murphy, Snap Inc ...

The Mumbai-based XR developer and designer describes how he began working on "Sign of Doom," the AR game for Snap’s ...

India has emerged as one of the biggest AR markets for India with an active community of creators as well as developers.

Scientists have found a way to achieve negative refraction—where light bends the "wrong" way—using carefully arranged atomic arrays instead of engineered metamaterials. This breakthrough has enormous ...

Snapchat’s CTO Bobby Murphy said that the social media platform’s AR developer community in India has grown by 50% in the past two years.

It is harnessing India's booming augmented reality ecosystem to drive brand engagement and monetisation with immersive ...

Augmented reality-based social media platform Snapchat has recorded 50 per cent growth in AR developer community in India and ...

Snap CTO reveals India boasts the highest number of AR lenses published on Snapchat, with a 50% growth in AR developer ...

Snapchat has reported that India is now its key growth market for AR creators, with India’s AR developer community growing by over 50% in two years. Snap made the announcement at its annual India AR ...

During his opening address, Snap cofounder and CTO Bobby Murphy emphasized the companys commitment to fostering creativity ...

At the Mumbai event, participants had the opportunity to explore Snap’s latest innovations, including the fifth-generation ...

India’s augmented reality (AR) developer community has grown by over 50 per cent in two years, now home to the highest number ...