India has become a major player in AR innovation, with developers and creators using the technology not just for entertainment but as a form of creative and cultural expression. Bobby Murphy, Snap Inc ...

The Mumbai-based XR developer and designer describes how he began working on "Sign of Doom," the AR game for Snap’s ...

India has emerged as one of the biggest AR markets for India with an active community of creators as well as developers.

Scientists have found a way to achieve negative refraction—where light bends the "wrong" way—using carefully arranged atomic arrays instead of engineered metamaterials. This breakthrough has enormous ...

Snapchat’s CTO Bobby Murphy said that the social media platform’s AR developer community in India has grown by 50% in the past two years.

Augmented reality-based social media platform Snapchat has recorded 50 per cent growth in AR developer community in India and ...

Snapchat has reported that India is now its key growth market for AR creators, with India’s AR developer community growing by over 50% in two years. Snap made the announcement at its annual India AR ...

India’s augmented reality (AR) developer community has grown by over 50 per cent in two years, now home to the highest number ...

Snap India’s AR Day highlighted the country’s growing role in the global AR landscape, with the highest number of AR lenses, ...

Snap Inc’s second annual India AR Day in Mumbai showcased advancements in augmented reality (AR) and the rapid growth of ...

Snap Inc, the parent company of Snapchat, just celebrated its second annual India AR Day in Mumbai. The event served as a platform to highlight India's major contributions to the global augmented ...

Snap introduced its fifth-generation Spectacles in India at the India AR Day event, showcasing advanced AR capabilities ...