Marketing should be a cyclical process where ... the success or otherwise of the end communication goal, such as sales or market share, because many factors influence those. Instead we should ...
Sales and marketing personnel can be involved in every phase of the product cycle, from product development to getting products to market. As a sales professional, it is their job to consistently ...
Of course, sales enablement is a linchpin of shortened sales cycles and increased customer acquisition. What is often overlooked is the role that Marketing plays in contributing to sales intelligence ...
Alignment isn't a one-time fix you can achieve with a single meeting, model, or initiative. And it doesn't mean eliminating tension between the teams.