Guggenheim Securities maintained a buy rating on the stock earlier this week, citing "high conviction" it would see continued ...

Roku's growth remains robust as it nears GAAP profitability. Read why ROKU stock is a strong pick for long-term returns ...

Users in the test group are unimpressed by the video ads, which play automatically. Customers say they will be eager to toss ...

Guggenheim Securities' Michael Morris says the firm has "high conviction" the company will "exit the year at its strongest" ...

The business of streaming is revolving more and more around how many ads users are willing to sit through for the sake of ...

Owners of smart TVs and streaming sticks running Roku OS are already subject to video advertisements on the home screen. Now, ...

Roku is experimenting with delivering users ads when they first turn on their streaming device. Users, understandably, are ...

The real issue here is that Apple isn’t in the advertising business. It’s not even in an “ad-adjacent” business. Apple ...

Roku has started experimenting with more intrusive auto-playing video ads on startup, and users are not happy.

Roku has begun testing video ads that automatically play before loading the home screen. Commercials already play on the home ...

Roku isn’t alone in seeing what kinds of advertising annoyances it can get away with, but it’s crossed a line by putting an ad wall in front of its home screen and requiring extra clicks to get rid of ...