Today’s optical illusion puzzle will put your observation skills to the test! In a bag full of identical balls marked with the number 5, a single ball hides a sneaky 3. Can you spot it? This tricky ...

Essential vocabulary to understand emergence of AI With global leaders set to attend a summit on artificial intelligence (AI) in Paris on February 10-11, here are some of the key concepts in the field ...

Where does fear come from? American psychologist John Watson wanted to find out — so, in the name of science, he tried to ...

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The rise of AI reveals the differences between human and machine learning, sparking new insights into the human brain.

Here, we discuss convergent research from animal models to human disease that implicates the prefrontal ... including social motivation, social recognition, and dominance hierarchy. A shared ...

UXDA applies neuromarketing in banking to reshape the way people interact with their financial services. Our developed ...

Thankfully, technology can be both the eagle in the sky as well as the canary in the coal mine to help in various aspects of crowd management. This year, especially, technology is playing a big role.

The origins of modern AI can be traced back to psychology in the mid-20th century. In 1949, psychologist Donald Hebb proposed ...

"A really big question that, at least I ask myself, is, 'How do we become who we are?'" University of Virginia psychology ...