Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

We have been asking this question for countless years of building ventures, only to realise that the real question is – For you, what comes after product-market fit Product-market fit is the ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...