Precor sells a lot of treadmills ... but Peloton may seek to leverage its brand value by creating a platform to connect personal trainers and users. Personal trainers could have Peloton manage ...

Furthermore, Amer Sports has shifted its strategic focus away from mergers and acquisitions, divesting Precor and Suunto to concentrate resources on its three core brands: Arc'teryx, Salomon ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

Meghan Markle took to Instagram on Tuesday to announce the name of her brand new lifestyle brand. “Some of you may have heard whispers about what I’ve been creating. In two weeks, my series on ...

Ranbir Kapoor unveiled his long-planned lifestyle brand and first flagship store in Mumbai, named ARKS. (Image Credits: Instagram) Bollywood actor Ranbir Kapoor has officially unveiled his much ...

The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City. By Carly Thomas Associate Editor The Duchess of Sussex has been called out by some on ...

Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline ...

The choice was Jonathan Brand, a 25-year-old righthander who finished last season with Double A Portland. Brand had been added to the major league roster before for Grapefruit League games but had ...