It started as an experiment. A few years ago, brands dabbled in virtual influencers - digital personas like Lil Miquela and Noonoouri - to see if audiences woul ...

Building a personal brand at work is essential for freshers to shape their professional identity and create opportunities for ...

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

A panel of marketing executives at e4m RetailEX 2025 delved into the evolving landscape of influencer marketing in retail. The discussion focused on how authentic content creation, strategic ...

The actress and entrepreneur joined Inc. at SXSW to discuss how she prioritized authenticity with the beauty brand Being ...

Texas Football players Anthony Hill Jr. and Malik Muhammad attended the NCAA Elite Student-Athlete Symposium for Football.

The search landscape is changing, but we have no reason to worry if we continue to do the hard work for our clients and ...

Hootsuite CEO Irina Novoselsky grew her LinkedIn followers to 18,000 by posting raw, authentic videos on social media.

Having a strong personal brand is going to be critical in 2025 and beyond. Learn how to create your personal brand with a ...

Stacy Borocz has a knack for turning the old into the undeniably fresh. Meet the owner and visionary behind the homeware ...

You already have a personal brand—whether you chose to manage it or not. Here's how to reshape your professional identity in 2025.

Watches are more than just timekeeping devices—they symbolize craftsmanship, heritage, and personal style. The watch brand hierarchy helps categorize watch brands based on prestige, craftsmanship, and ...