And, frankly, this couldn’t be further from PLT’s past ethos (or their “heritage”, to borrow their own wording). Even boss Umar Kamani has admitted that whereas once the brand’s “focus” was to have “a ...

The hourglass silhouette is officially out after Saint Laurent, Prada, and more brands made a point to de-emphasize the waist ...

It’s the fashion equivalent of an influencer getting her lip filler dissolved and getting some low lights. It’s also a ...

PLT’s tactic is clear ... Kamani has admitted that whereas once the brand’s “focus” was to have “a dress on site at £4”, now they’ve changed their aim: to “having a dress that ...

PLT has ditched the bodycon clubwear in favour of an old-money aesthetic that shoppers say gives ‘kept woman’ vibes ...

I love them," she adds of her fashion influences. "I used to always want to dress like them, but I knew I was gonna get a whooping. I was born in '99, I used to want to [dress like them] so bad." ...

Boring." And it's hard not to see similarities. Both PLT and House of CB are offering dresses with bows on the back, but while PLT’s version is a more affordable £70, House of CB’s luxe versi ...