Drake’s October’s Very Own (OVO) brand is going “back-to-back.” The apparel brand founded by the 40, Oliver El-Khatib and the rapper is releasing a new edition of its NCAA limited-edition ...

The rapper's lifestyle brand October's Very Own partnered with six college basketball teams on a limited edition collection, ...

Drake’s OVO brand is back with another NFL collab, and fans are hyped. While Kendrick Lamar might be headlining the 2025 Super Bowl halftime show, Drake is still making big moves with the league.

LSU collaborated with Drake's record label, OVO, to create limited-edition basketball merchandise and apparel.

Kendrick beef, this partnership is a major win for South Carolina. OVO is a powerhouse brand, and this deal is sure to bring in a significant amount of money, likely helping fund NIL efforts for ...

“A win for one artist is a win for all at OVO Sound,” says Ritzer. “Our label is a brand and a platform, and each artist contributes to its success. When attention is on the brand, it ...