The Michigan Wolverines are being labeled as the 'biggest winner' on the recruiting trail for the 2025 class, as Sherrone Moore and his staff have secured the N ...

Lawmakers who support the bill say it's part of investing into the state, while watchdog groups believe it's unfair to taxpayers.

NiJaree Canady knows everyone is going to assume she joined the Texas Tech softball team because of her NIL deal. The move ...

Sammy Brown working with Nerds candy. Chase and Dillon Hunter promoting Domino's Pizza. Everett Sports Marketing is helping ...

Are the Power 4 programs doing a better job keeping top talent home? Who is the best back to come out of South Florida in the ...

The introduction of NIL (Name, Image, and Likeness) rights for college athletes in 2021 brought a seismic shift to college ...

Carson Beck, the former Georgia Bulldogs quarterback, has made headlines with his recent transfer to the Miami Hurricanes, ...

South Carolina women's basketball has an elite practice squad known as 'The Highlighters,' and they recently received their ...

At a table near the back of the brewpub, Paul Liljenquist -- one of BYU's most active boosters -- took a sip of water and ...

It's no coincidence that the SEC's football dominance ended at the same time the league is distancing itself atop men’s basketball and baseball.

Lagway was a former five-star prospect and was the No. 1 QB in the On3 Industry Rankings for the 2024 class. Lagway started six games for Florida this season and tallied 1,915 passing yards, 19 ...

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...