Elliott Hill couldn’t afford for the struggling sports giant to lose its licensing deal. Now ahead of the Super Bowl, the NFL ...

Years ago, when we introduced the NSX to the world for Acura's Super Bowl spot, our goal wasn't to showcase flashy driving ...

Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Burger King denied terminating its social media contract with Dentsu, despite a post on the fast food chain’s Instagram ...

The overwhelming majority of brands are going for laughs, most of them with celebrity-packed spots full of silly visual effects. Aliens are a popular theme—Totino’s, Doritos and cookware brand HexClad ...

Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan for the 50 brands advertising during Sunday’s big game, which features the ...

The workout is broken down into eight rounds with 30-second work intervals for each exercise (two minutes in total) and a ...

Discover the successful decade-long journey of a stock portfolio focusing on dividend growth companies, outperforming the S&P ...

The first-of-its-kind women's sports facility would serve both the Portland Thorns FC and Portland's new WNBA franchise with ...

Artificial intelligence and GLP-1 weight-loss shots are getting commercials alongside traditional Super Bowl fare like fast food and beer.

Relo Metrics, an AI-powered sponsorship analytics platform that enables brands to track and optimise their sponsorship ...