Building off the mega-viral success of Power Grip Primer,, e.l.f.'s newest launch offers the same gripping and long-lasting power but with mattifying properties. Ahead, discover everything you ...

Perfect for the oily girlies and matte look-lovers alike, the brand-new e.l.f. Power Grip Matte Primer is the makeup must-have your routine has been missing.

e.l.f. has just dropped a new mattifying version of the Power Grip Primer – and users say it keeps their makeup 'flawless' and matte all day ...

The new e.l.f. Cosmetics Power Grip Primer is here. And if it’s anything like the brand’s TikTok-viral Poreless Putty Primer, beauty lovers are in for a treat.

As a makeup artist, I think some of the best drugstore beauty products to buy include the ELF liquid blushes and L'Oreal Lash Paradise mascara.

As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the ...

I’ve been wearing makeup for over 15 years, and I’ve tried my fair share of primers. Sure, there have been some good ones, but none of them compare to the e.l.f. Cosmetics Power Grip Primer.

Joey King stars in the new e.l.f. campaign alongside Lucien Laviscount. The ad puts a hilarious spin on the effectiveness of the brand's popular Power Grip Primer. See the video and hear from King ...

As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the ...

Joey King and Lucien Laviscount star in e.l.f. Cosmetics' new Power Grip Primer campaign about how the $10 makeup must-have keeps your game day face on.