Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...

Nitin Saini, Vice President - Marketing, Mondelez India Foods, explains that Cadbury ensures each brand remains true to its unique proposition. While Silk is all about celebrating love ...

At the end of the day, an anti-Valentine’s Day campaign is still a Valentine’s Day campaign. As Ayush Nambiar, director of ...

In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...

Nitin Saini, Vice-President Marketing- Mondelez India, said, “At Cadbury 5 Star, we’ve always championed the virtue of doing nothing. Valentine’s Day often comes with a lot of pressure of ...

This is the company's second launch under the Chocobakery sub-category, in less than a year, after the launch of Cadbury Chocobakes Choco-filled Cookies, said Mondelez India in a statement.