Is it AI engagement bait ... Caldwell points out that the crucified minion TikToks are not dissimilar to the so-called ...

The public has been quick to attribute Minions: The Rise of Gru's runaway success to Gen Z's quirky ironic love for the franchise, demonstrated through the bizarre "Gentleminions" trend ...

Universal Pictures approves of Gen Z dressing up in suits and coming out in droves to see Minions: The Rise of Gru as part of a new TikTok craze. But some cinemas have found the trend despicable.

"We see a trend of using solutions built for individual consumers in the enterprise environment. It's essentially a ‘Bring Your Own AI' trend - a reincarnation of previous trends such as BYOD ...