With that in mind, we spoke to Claire Darley, senior vice president at Adobe, who emphasises the importance of a strong design presence and tips for creating a logo for your brand. The best logos are ...

In an exclusive interview, cofounder Patty Perreira and CEO Cedric Moreau discuss what sets the eyewear brand apart.

The new logo helped position Intel as a more approachable and contemporary brand in your mind. The rebranding wasn't just about aesthetics – it was about connecting with you on a deeper level. Having ...

It’s hard to talk about TaylorMade’s P·790 without acknowledging the seismic shift it caused in the iron market. Before the ...

Related: 15 Myths of Logo Design: Debunking Common Misconceptions Moreover ... companies can create a visual shorthand that remains in the consumer's mind. This straightforward yet powerful strategy ...

Lightweight is the key feature of the latest member of the adidas golf shoe family: the Adizero ZG. The shoe was designed ...

After passing their checks, components head into a largely automated process. For example, the motor shells are handled by ...

Here are a few of the more common meanings of the color purple, according to Morris and Leno. Leno says purple embodies a sense of adventure and reflects an upbeat energy. This can also spill into the ...

Young might be having a little imposter moment as he is followed off the first tee by Tiger Woods in Match 9. The incredible New York bomber, Young will have his hands (and mind) full going up against ...

In my endless quest for inner calm and the answer to winter fatigue, I stumbled upon some Hygge-style techniques that solved ...

In case that weren’t quite enough, Trump also apparently has a gift in mind for his counterpart in Moscow. NBC News reported: Trump lamented the fact that Russia was thrown out of the G8 ...

The Grand Hyatt in Shanghai, China is located on the 53rd to 87th floors of the city’s Jin Mao Tower. The hotel’s height – coupled with it’s mind-mending spiral design – means that guests have warned ...