The Milwaukee Polar Plunge, benefiting Special Olympics Wisconsin, is on Saturday, Feb. 24, at noon. The plunge will take place at Brookfield's Fox Brook Park, 2925 N. Barker Road, Brookfield.

Before there was a Polar Bear Plunge on New Year's Day in Milwaukee, there was the Milwaukee Polar Bear Club. And its members didn't just dive into frigid Lake Michigan on the first day of the year.

Is your idea of winter fun running into ice-cold water, often for a good cause, with friends and family? If so, there are plenty of Polar Plunges in southeastern Wisconsin to enjoy. Some benefit ...

Hundreds participated in Milwaukee's annual Polar Bear Plunge on New Year's Day at Bradford Beach. Here are photos and videos from participants.

MILWAUKEE - Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront. FOX6 Photojournalist Kaitlyn Brost captured another year of the tradition.

The polar bear plunge brings thousands of people to Lake Michigan, and for Danny and Sandy Kirk, 2023 marked their 29th year participating. They said the weather made this plunge one of the best.

MILWAUKEE (CBS 58) -- Milwaukee is set to host the "coolest event of the year" on Saturday, March 18, as the Polar Plunge for Special Olympics Wisconsin returns to the city's lakefront.

MILWAUKEE (CBS 58) -- Most of us spent most of the day indoors because of the cold, but hundreds of people took to the lakefront in Milwaukee Saturday for Special Olympics Wisconsin's Polar Plunge.

2025 Polar Plunge at Bradford Beach. Posted: January 1, 2025 ... Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront.

MILWAUKEE (WKOW) -- Thousands of people in Milwaukee had a refreshing start to the new year by taking a dip in Lake Michigan. They took part in the annual Polar Plunge at Bradford Beach. For one ...

Jan. 1: Bradford Beach Polar Bear Plunge. A popular Milwaukee New Year's Day tradition, the Polar Bear Plunge at Bradford Beach, returns for another year on Monday, Jan. 1 at noon.The annual ...

Milwaukee's Polar Bear Plunge has been a popular New Year's Day tradition for over two decades. This year's plungers braved relatively tame temperatures compared to many previous years, ...