However, Milk Makeup’s Hydro Grip Primer is one of the few that gets the job done. Most beauty veterans will recognize this ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints, it was her self-imposed mandate to create something never-before-seen.

Some of our best products under $25 include the Sephora Collection Cream Lip Stain Liquid Lipstick, the Fenty Beauty Gloss Bomb Universal Lip Luminizer, and the Milk Makeup KUSH High Volume Mascara.

Milk Makeup recently announced the launch of their new product, the Watermelon Jelly Glow, on Instagram. It's a serum-based product that claims to give dewy hydration for a youthful look.

I’m not the only beauty expert who ranks the Hydro Grip as a top contender in the primer category. InStyle senior editor Summer Cartwright can’t get over the time she applied this Milk primer ...

When Founder Julianne Goldmark launched Emi Jay as a hair accessory brand at age 14, back in 2009, she never would have ...

This amazing Sephora deal won’t last! Get 67% off Rare Beauty, Glossier, Tarte, Urban Decay, Milk Makeup, Summer Fridays & ...