But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Fisherman aesthetic was listed in the official Pinterest Predicts Trend Report for 2025, noted as an expression of a ...

Consider Adler’s work the precursor to “dopamine decor,” the viral buzzword du jour. The anti-trend aesthetic is all about eschewing the latest thing and embracing what makes you feel good.

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a healthy glow, it will help prevent sun spots, reduce the appearance of ...

Ties have made a resurgence as one of the best womenswear micro-trends of the season. Shop the best picks from Free People, H ...

Though the ‘no trousers’ trend is nothing new in the fashion sphere, championed on repeat by the likes of Hailey Bieber, ...

Facialist Katie Sobelman, better known as The Organic Esthetician, combines clean beauty with advanced beauty technology for ...

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Moto Boho has entered the chat," reads the trend report. "In 2025, Gen Z and Boomers will take to the streets with chunky ...

You know the power of a romantic gesture, but what about a “micro-mance ... making romance more accessible and normalized is a top trend this year.” Charity Sinclair, author of We ...

Grammys, Lady Gaga, Billie Eilish, and Miley Cyrus all sported the controversial jellyfish haircut. Here's what to know about ...

So we’re starting this year off by championing a happy medium: the Middle Ages Modern aesthetic ... Our favourite thing about the trend? It’s easy for interiors amateurs (us included).