But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

Fisherman aesthetic was listed in the official Pinterest Predicts Trend Report for 2025, noted as an expression of a ...

To avoid going too deep into a cluttercore hole, Vintage HQ founder Heather Hurst, widely known on TikTok and Instagram as @Pigmami, suggests the following: “Micro-dose elements of current trends that ...

Consider Adler’s work the precursor to “dopamine decor,” the viral buzzword du jour. The anti-trend aesthetic is all about eschewing the latest thing and embracing what makes you feel good.

Pinterest is calling it the makeup mood ring, and apparently, it’s going to take centre stage in 2025. More popularly known ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a healthy glow, it will help prevent sun spots, reduce the appearance of ...

With the new season on its way, our team identifies the must-have spring 2025 fashion trends to add to your closet. Shop them ...

Ties have made a resurgence as one of the best womenswear micro-trends of the season. Shop the best picks from Free People, H ...

Though the ‘no trousers’ trend is nothing new in the fashion sphere, championed on repeat by the likes of Hailey Bieber, ...

If there’s one thing celebrities know, it’s how to glow under the flashing lights. But what’s the secret behind their ...

Facialist Katie Sobelman, better known as The Organic Esthetician, combines clean beauty with advanced beauty technology for ...