As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.

This has been a common recent scenario for many intelligent brands: They can’t scale their Google and Meta campaigns without raising CPA. Sometimes they can’t even maintain growth levels at ...

Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta ...

TikTok’s rapid rise, alongside the growth of Amazon, has presented a real challenge to Meta and Google. If TikTok is banned, ...

Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble ...

W ith the Delhi polls just days away, political parties are pulling out all the stops and spending big on digital ads on ...

(Reuters) - Meta Platforms will begin test launching ads on its social media platform ... the company's position against rivals OpenAI and Google in the race to dominate the technology.