Squid Game's second season is the latest instalment of Korean culture's economic success story – so what's the secret?

“Hallyu! The Korean Wave,” an exhibit which showcases the global eruption of Korean popular culture over the last 30 years, ...

Will China ever lift its ban on Korean content, which has lasted for over seven years? Last November, China opened up visa-free travel to South Korean citizens, and talks between the culture and ...

The Oxford English Dictionary (OED) has added seven new Korean words, including “dalgona” and “maknae”. According to the ...

A very non-controversial opinion would be that both BIGBANG and BTS are immensely significant factors behind the global rise ...

English dictionary published by Oxford University Press, England Seven new words originated from our Korean culture, such as 'Dalgona', have been ...

Anchor] These days in South America and Argentina, there is a lot of interest in K content.The interest that started in the ...

From Prada to Versace to Gucci, South Korean music stars are increasingly featured in the picture of Italian fashion houses: ...

Ad spends on campaigns tied to Squid Game and other K-content are expected to exceed ₹500 crore, showcasing how brands are capitalizing on this cultural phenomenon ...

While K-lit might seem a world apart from its glitzy juggernaut cousin K-pop, its growing number of Australian fans say it is ...