Jellycat’s $250 million rise: How Gen Z’s mental health crisis and need for comfort sparked a plush toy frenzy
Young adults bought Jellycat plush toys for comfort during COVID lockdowns. Experts say the company leveraged scarcity and ...
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Jellycat’s $250 million rise: How a ‘perfect storm’ reignited the passion for plushies—especially among Gen Z
Jellycat has been a smash hit with Gen Z consumers ... From Pokémon trading cards to video games, he says people are cashing out for toys. “This cultural turning point started with millennials ...