Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

which will act as a “fire break” as it moves towards becoming a fully electric luxury brand. The new bespoke logo, written as ...

Debranding should be more than a shtick; it is a step towards shaping a genuinely connected global community. By acting ...

But when a brand is going to such lengths to tell you ... Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre.

The font, the new logo that replaces the growler ... is years ahead of anything that legacy European brands can achieve. My fear is not that Jaguar’s rebrand has ripped up, thrown away ...

Jag product planners considering revolutionary bid to restore brand's fortunes. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is ...