Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Finding the right name for a new car can be a tough proposition. The animal kingdom has often proved a wellspring of ...

We've seen plenty of headline-hogging rebrands over the last twelve months, and not all of them have, shall we say, landed ...

CUSTOMERS have been left gutted after a popular car showroom suddenly closed without warning. Hendy Land Rover in Salisbury, ...

The steering wheel seen in the design patent is quite similar to the one present on the model showcased at the Auto Expo 2025 ...

Today, we'll have a look at the classic car generations that shattered sales records and cemented a place in automotive history. From the raw muscle of '60s Mustangs to the elegant lines of '50s Bel ...

Some marks are exclusive to specific types of goods (e.g., "Jaguar" for cars), while others are more ... Begin by preliminary searching to see if your chosen brand name or logo is already used. For ...

Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

"A brand refresh and a rebrand serve very different purposes, and understanding that distinction is key," Ljubica Jovanova, ...