Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The British vehicle maker, owned by Tata Motors, will launch three new electric ...

which will act as a “fire break” as it moves towards becoming a fully electric luxury brand. The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters ...

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

The font, the new logo that replaces the growler ... is years ahead of anything that legacy European brands can achieve. My fear is not that Jaguar’s rebrand has ripped up, thrown away ...

Jag product planners considering revolutionary bid to restore brand's fortunes. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is ...

Yet the use of these two platforms will not be evenly spread between the two brands, as Land Rover evolves its current range structure, leaving Jaguar to go through a more dramatic transformation.