The Harpic brand was positioned as a generic, highly functional expert toilet cleaner. Multi-market campaigns are notoriously difficult because it is hard to find a unifying insight. Harpic had failed ...

Any tips would be greatly appreciated." In response, numerous users recommended utilising Harpic toilet cleaner, as Julie Mead explains: "black Harpic, leave overnight and get as much water out as ...

Harpic, a brand that has been around for over three decades, is India’s leading toilet cleaning brand with an 80% market share hold. Addressing attendees at Pitch CMO 2020 in Mumbai, India, Reckitt ...

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

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