Although only recently experiencing a boost in popularity in the West, matcha has a long and complex history and culture originating in Asia.

Matcha, while ubiquitous in Japan for centuries, burst into global popularity just within the past decade. U.S. consumer demand for matcha-flavored beverages grew by 202% in 2015, according to matcha ...

By Shane O'Brien A new Japanese restaurant specializing in hand-rolled sushi has opened its doors in Long Island City.

If my dorm room is my holy sanctuary, then my matcha cart is my fountain of life. Over this semester, empty matcha tins on ...