Even though the upcoming selection of Valentine’s Day goodies are all under $25, they won’t betray their reasonable price point. Find actually impressive, unique and non-junky items like a set of pink ...

This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...

While classics are always in style, perhaps something new might catch your eye in 2025. Over the past few years, we’ve seen ...

Issa Rae's journey to success is nothing short of extraordinary. For two years, she wrote, filmed, produced and edited her ...

Chrissy Teigen's Grammys glam was made possible by an assortment of J-Beauty products — namely this makeup cleansing gel, ...

If you're dealing with hair trouble, from thinning to damage from bleach and styling, your goal may be to prioritize hair growth for longer, healthier locks. Fortunately, there are supplements out ...

We may earn an affiliate commission from links. Say you’re looking to improve the look and feel of your hair: Going down the rabbit hole of finding the best hair mask will do you well.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

If shaving is growing tiresome, consider laser hair removal: This method damages hair follicles to reduce growth over time, ultimately giving more long-term results than using a razor. After ...

Katy is an avid beauty buff with extensive personal experience serving as an eager tester of brands large and small, drugstore and luxury, on behalf of family and friends alike. She's a Columbia ...

Hair dryer technology has come on leaps and bounds ... drying and detangling even the coilest curls. Plus, its ergonomic design means it’s light and comfortable to hold – ideal for those ...