Of course, the Hydro Grip 12-Hour Gel Tint was inspired by the brand's viral, bestselling Hydro Grip Primer. "Our community ...

The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest review of ...

It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR ALL SKIN TYPES ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March.

Prices may vary by location. The ELF Power Grip primer is great for different skin types and textures. I think the ELF Power Grip formula is one of the best primers on the market, and it's only $10.