The Instyle team of beauty writers and editors rely on the Milk Makeup Hydro Grip Primer to help their makeup outlast concerts, outdoor music festivals, and long work days. Here’s our honest review of ...

The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on the primer; and it’s selling out fast. It’s a ...

Of course, the Hydro Grip 12-Hour Gel Tint was inspired by the brand's viral, bestselling Hydro Grip Primer. "Our community ...

It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion. FOR ALL SKIN TYPES ...

I skip the Rare Beauty Soft Pinch Liquid Blush selling at $35. A great alternative is the e .l.f. Camo Liquid Blush which is ...

In an advertisement for e.l.f. Cosmetics, Jennifer Coolidge sat in front of a vanity packed with beauty products, wearing a ...

The Big Game is here, and e.l.f. (NYSE: ELF) is making a new play, joining the live viewing experience and inviting the community to its pioneering fi ...

Tarang Amin; Chairman of the Board, President, Chief Executive Officer; elf Beauty Inc Mandy Fields; Chief Financial Officer, Senior Vice President; elf Beauty Inc Thank you for joining us today to ...

The right hydrating primer will get your foundation glowing all day long. These moisturising formulas are making the cut right ...

The “Tubi Movies” could become full-length films or series if fans want more. Tubi will track social conversation around the ...